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New Techniques in Direct Marketing
presentation is a panel discussion from the 1991 Annual Meeting of the Society of Actuaries, held October 20-23 ... discuss developing market-driven databases, applying the integrated marketing concept, marketing with individual ...- Authors: Application Administrator, H Shumrak, G Edward Suiter, Gary A Kauffman, Sy Okner
- Date: Oct 1991
- Competency: External Forces & Industry Knowledge>General business skills
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance